The term VUCA was first used in 1987 to describe the increasing volatility, uncertainty, complexity and ambiguity associated with the global forces of change. Since then, we have seen entire industries collapse, dominant firms be upended, and operating models become obsolete.

It’s compelling for leaders to use tried and trusted techniques to surmount the VUCA challenge and drive the growth demanded by stakeholders. But, the statistics are overwhelmingly clear that this will not work. S&P 500 data show that corporate lifespans are dwindling rapidly—from 60 years in the 1950s to under 20 years today—and, in tandem, the churn rate for leaders is rising.

Studies show that the vast majority of firms have recently restructured their organizations in an attempt to sustain performance. Yet, less than a quarter are successful. Typical approaches to restructuring soak up precious time and drain people’s energy.

We believe business agility offers a way to keep pace with emerging technologies, shifting consumer demands, increasing sources of competition, and new policy and regulation.

As old models are sinking in the face of rapid change, business agility will allow you to harness this energy, continuously innovate, and bring desired products to market—breathing new life into your firm. Studies show big gains at organizations that have successfully made the transition to agile ways of working.